Nick Frank Turns Carpentry Into Cash by Mara Williams

Author:Mara Williams
Language: eng
Format: epub
Publisher: Success Street Coaching LLC

“You know,” my dad said as he cleaned a table next to us. “Many people go up to the passenger deck to walk around after parking their cars on the ferry. You can hang a flyer on the bulletin board there.”

Maria was getting excited. “I designed most of the artwork on the t-shirts and hats,” she said. “I could put that same artwork on a small poster, and we can tack it up on the ferry bulletin board.”

My mom wrote down the idea and said, “The ferry line is a good place for marketing as well. A family with younger children might stay in the car while in the ferry line or walk down to the beach while they wait. What if Maria filled a basket with children’s t-shirts and hats and walked around the ferry line? She could go during the busiest times, like Sunday afternoons. I bet many parents would be interested in souvenirs for their kids or gifts for children and grandchildren back home.”

We looked at the marketing plan on the napkin and agreed it was a good start. Then I remembered how my friend Max enlisted and managed his friends and family when he planned his business open house.

“Let’s write down the name of each person who will be taking on a task,” I said. “That way, everyone will know what to do and who is doing what!”

My mom handed a fresh napkin to Maria, and she wrote down:

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